Unveiling the Vital Link: African Flower Farmers and Sustainable Trade

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29 Feb 2024

Discover the untold story behind the blooms adorning your celebrations in Floral Daily’s latest article. Delving into the ground-breaking research by Fairmiles and the University of Exeter, this piece sheds light on the pivotal role of airfreighted fresh produce in sustaining African flower farmers. As the world grapples with calls to reduce carbon emissions, this article presents a compelling argument for safeguarding vital market access for developing world producers. Join us as we explore the intersection of climate justice, economic empowerment, and sustainable trade practices, advocating for a balanced approach to achieving Net Zero without leaving vulnerable communities behind.

‘Don’t give up on African flower farmers this Valentines Day’ (



The Flower World